Pu'er turns cultural heritage into trendy gifts

During the summer peak travel season, the intangible cultural heritage (ICH) creative products in Zhengdong town of Jiangcheng county, southwest Yunnan's Pu'er, have become a latest trend.

At the Liuguang Print Art Café, cleverly designed items like fridge magnets and bracelets caught the eyes of visitors, while other souvenirs brought together the elements of Dai brocade, elephant-foot drum, coffee and nuts.

Video source: Jiangcheng Digital Media Center