Lijiang: A photographers’ paradise

“Lijiang Old Town, with its distinctive architecture and flowing streams, offers a picturesque scene at every step and a story at every corner,” says Zhang Yun, a photographer from Changsha, central China’s Hunan province. In the winding streets and alleys of Lijiang Old Town, the presence of travel photographers and their subjects can be seen from dawn till dusk, capturing the unique charm of this enchanting destination.

With its stunning landscapes and rich cultural heritage, Lijiang is not only a haven for travel enthusiasts but also a dream destination for portrait photography. From the ancient bridges and courtyards of the Old Town to the majestic peaks of Jade Dragon Snow Mountain and the serene waters of Lugu Lake, every setting offers unparalleled opportunities to create breathtaking imagery.

According to recent data, Lijiang's travel photography market now boasts over 2,000 businesses and 600 enterprises, with an economic scale exceeding 10 billion yuan, ranking it first in Yunnan Province.
Lijiang’s thriving travel photography market has become a key driver of the local economy, combining tourism, culture, and artistry into a seamless experience. The growing popularity of professional travel shoots not only enriches the visitor experience but also contributes significantly to the region’s cultural and creative industries.

With a wide array of photography services—from pre-wedding shoots to casual portraits—Lijiang has solidified its reputation as a top-tier travel photography destination, attracting clients and photographers from across the country and beyond.
Source: Lijiang Digital Center; Trans-editing by Mo Yingyi