Cherry blossom boosts Yunnan’s springtime economy

March and April mark the prime season for outings to enjoy the spring scenery, with cherry blossoms being a favorite among many tourists.

Since March, the search popularity for cherry blossom viewing and outings in Yunnan province has surged by 257% compared to previous periods, with the top three searched cities being Kunming, Yuxi, and Qujing. Cherry blossoms not only embellish the springtime cityscape but also drive urban tourism and consumption.

Businesses in scenic areas, hotels, homestays, and entertainment have capitalized on this wave of the "cherry blossom economy," introducing various new products such as cherry blossom fermented glutinous rice, cakes, milk tea, themed homestays, and manicures. This is sparking a new wave of consumption.

Source: Yunnan Daily; trans-editing by Wang Yunya